How to Write Emails People Can’t Wait to Read
I Used to Bore Myself Writing Emails—Here’s What Changed
I’ll admit it—I used to dread writing emails.
I’d sit down, stare at the screen, and think, How do I make this sound… right? Then I’d either ramble, over-explain, or (worst of all) sound like a corporate robot who sucked the life out of my own words.
And guess what? If I was frustrated writing them, my audience was definitely going to struggle reading them.
Maybe you’ve felt the same way?
If you’ve ever put off writing emails because you’re convinced they’re too hard, too time-consuming, or just not your thing—I got you. Here’s what helped me stop overthinking and start writing emails people actually want to read.
1. Forget “Perfect” and Focus on Purpose
Before you even type “Hey there,” ask yourself:
Why does this email exist? (To inspire, teach, entertain, invite?)
What do I want my reader to think, feel, or do?
How does this serve them (not just me)?
If you don’t know, neither will they—and they’ll stop opening your emails.
✦ Quirky Rebel Coach Tip: Every email should feel like a gift, not an obligation. Give your reader something they can walk away with—whether that’s a mindset shift, a new perspective, or just a moment of “Wow, I needed to hear that.”
2. Hook ‘Em Fast (Because Attention Spans Are Shorter Than Ever)
You’ve got three seconds to grab your reader. Make ‘em count.
Curiosity-driven subject lines
“I almost quit coaching last year… here’s why.”
“This one mistake cost me my first clients.”
“Nobody told me this when I started…”
First lines that pull them in
“If I had known this three years ago, I would’ve saved myself so much stress.”
“I once spent an entire week convinced I had to burn my whole business down.”
“Ever feel like you’re shouting into the void? Same.”
✦ Quirky Rebel Coach Tip: If you wouldn’t open your own email, your audience won’t either. Write your subject line like it’s the title of a Bowie song—intriguing, bold, and a little unexpected.
3. Tell a Story, Not a Sales Pitch
Nobody wakes up thinking, I can’t wait to read another email about business strategy.
But they do love a good story.
So, give them one:
A struggle you faced and what you learned
A weird mistake you made and how you fixed it
A coaching insight that changed everything for you
Example:
“A few years ago, I thought the only way to get clients was to hustle on social media 24/7. So, I burned myself out posting nonstop… and got zero clients. Turns out, connection matters more than content. The moment I focused on real conversations, everything shifted.”
That’s short, simple, and WAY more engaging than, “Building relationships is important.”
✦ Quirky Rebel Coach Tip: Make your emails feel like a late-night tour bus chat with a friend—honest, raw, and full of lessons from the road.
4. Give Them a Takeaway (Make It Worth Their Time)
Your reader should never finish your email and think, Well, that was pointless.
Give them something valuable—a mindset shift, a quick win, or even just a “me too” moment that makes them feel seen.
If you’ve been feeling like [struggle], you’re not alone.
Try this one small shift today and see what happens.
What I learned: [Insert lesson in one punchy sentence.]
✦ Quirky Rebel Coach Tip: Even when you’re selling, make the email itself useful. Don’t just say, “Buy my thing.” Give them a nugget of wisdom they can use right now—whether or not they ever buy from you.
5. End With a Simple Call-to-Action (Tell Them What to Do Next)
Emails shouldn’t just float into the void. Give people an easy way to engage:
Want replies? → Have you felt this too? Hit reply and tell me.
Want clicks? → Check this out here [insert link].
Want to build a relationship? → What’s your take on this? Let me know!
✦ Quirky Rebel Coach Tip: Treat your CTA like an encore—make it clear, make it easy, and make them want to take action.
The Plug-and-Play Email Formula
Subject Line: Spark curiosity/emotion (“The mistake I kept making…”)
Hook: Bold statement, question, or story opener
Story/Insight: A personal experience that leads into your lesson
Takeaway: What’s in it for them? How does this help?
CTA: Invite them to reply, click, or engage in a low-pressure way
Final Thoughts: Your Emails Should Feel Like a Conversation, Not a Lecture
Write like you’re talking to a friend. Keep it human. Keep it real.
Your people don’t need another boring email full of business jargon. They need you—your quirks, your stories, your insights.
So go write that email. Make it real. Make it you.
And tell me—what’s been your biggest struggle with email marketing?
