Stop Procrasti-Branding: How to Build Your First Offer Without Expecting the Perfect Brand
Welcome to what I call procrasti-branding.
It’s a very real (and very sneaky) form of avoidance that many new coaches fall into. It feels like you’re working on your business, but deep down, you know something’s missing. You’ve got the design... but where’s the momentum?
Here’s the truth: You do not need a $5,000 mastermind, a perfectly polished website, or an Instagram grid that looks like it belongs in a magazine to begin.
What you do need?
A clear message.
A way to show up with consistency.
And the confidence to start exactly where you are—with what you already know, and the tools you already have.
If you're a new coach who’s tired of feeling like you have to have it all figured out before you offer anything to the world, I want to reassure you: your business doesn’t need to be flashy. It just needs to feel true to you.
That’s where I come in.
I help bold, soulful new coaches—especially the ones who don’t quite fit into the traditional mold—get clear on their message, skip the unnecessary fluff, and build coaching businesses that actually work for their lives, energy, and values.
Let’s walk through how to create your first coaching package—something simple, effective, and aligned with the season you’re in.
How to Create a Low-Ticket Coaching Package That Feels Doable and Genuine
If you’ve been stuck in branding mode for weeks (or months), this is a step-by-step approach to finally create and share something that feels real—without burning yourself out.
Step 1: Choose a Time Frame That Feels Sustainable
Think 30 days, 4 weeks, or maybe 6 weeks—nothing longer.
Starting with a shorter commitment makes the process feel less overwhelming for both you and your clients. It’s a way to build trust without locking yourself into something long-term before you’ve had a chance to learn what works for you.
Short-term packages are easier to say “yes” to, especially for clients who are new to coaching. And for you, they’re a manageable way to build experience and confidence.
Step 2: Get Clear on What You’re Helping With
This is where the magic happens—clarity.
Instead of trying to cover everything, focus on one specific transformation you can guide someone through in 30 to 45 days. Make it tangible, doable, and real.
Ask yourself:
What’s a small but meaningful win I can help someone achieve?
What do people already ask me for help with?
What can I guide someone through confidently—even if I’m still figuring things out myself?
Examples:
“I help new creatives design their first offer and get their first practice client in 30 days.”
“I help overwhelmed professionals build a sustainable morning routine in 7 days.”
You don’t need to promise a total life transformation. Just focus on one helpful result.
Step 3: Outline Your Delivery (Keep It Simple)
No need for elaborate programs or complex systems here. Think of your package as a series of helpful, grounded conversations—with just enough structure to guide the process.
Here’s a simple framework:
Number of sessions: 2 to 4 (each 30–45 minutes)
Schedule: Weekly or every other week
Support (optional): Email or voice notes between sessions
Extras (if desired): A worksheet, checklist, or small guide to support your work together
You’re not trying to impress anyone with bells and whistles. You’re here to help—and that’s more than enough.
Step 4: Set a Price That Feels Fair and Comfortable
Forget the pressure to “charge your worth”—that phrase often creates more confusion than clarity. Instead, think about what feels fair for the time and energy you’re putting in, while also keeping it accessible for your audience.
For a short, low-ticket package, try:
$97 to $297 for 2 to 4 weeks of coaching
Optional: Offer a two-payment plan or a sliding scale, if that feels aligned
The goal isn’t to hit big income milestones right away. It’s to get experience, build confidence, and begin connecting with real clients. From there, everything becomes clearer.
Step 5: Name It Clearly and Simply
Your offer doesn’t need a fancy name. In fact, the simpler and more direct, the better.
Some naming ideas:
“Clarity Coaching for New Coaches”
“30 Days to Your First Offer”
“The Confidence Jumpstart”
You can always rebrand later. For now, your goal is to communicate clearly and invite people in.
Final Thoughts: It’s Time to Move from Branding to Building
Your first coaching package doesn’t need to be perfect—you just need to start.
You’re not falling behind if your brand isn’t fully dialed in. You’re learning. You’re experimenting. And that’s exactly what this season is for.
If you’ve been stuck in procrasti-branding, this is your gentle nudge forward:
You don’t need more tweaks. You need to offer your work to real people.
Your confidence will grow through action, not polish.
Your message will refine itself through conversations, not perfection.
If you want a simple template to help you map out your first package, let me know—I’d love to create one for you.
You’re ready. Let’s take the next step together.