A behind-the-scenes peek into my email marketing business (and strategy that keeps me at peace)
Hey, it’s Gregory—your email-obsessed, creativity-loving, rebel coach.
Let me start with this: I don’t spend all week glued to my laptop.
I work on my business four days a week—Monday, Tuesday, Wednesday, and Friday—and I spend the rest of my time doing what keeps me grounded and inspired: working on creative projects, resting, walking, taking photos, bingeing scary movies, daydreaming, and letting my brain breathe.
Because building a business isn’t just about output. It’s about life.
It’s about creating a rhythm that supports you—not steamrolls you.
So here’s a peek into how I run my business week with ease, creativity, and strategy that actually feels good.
1. Content Creation (3–4 hrs/week)
Every Monday, I focus on creating one core story that fuels everything else—my email, podcast, social posts, and more.
This usually includes:
A weekly story-rich email to my list
Private podcast planning or recording for Inbox Bestie
Writing a new email template for my community.
Outline a new blog post.
Why it works: One strong story becomes the spark for my whole week. I center the story in all 4 areas and riff on it for me list, podcast, and blog. No content mills. No hamster wheels. Just clear, aligned creation.
2. Social Media Strategy (2 hrs/week)
My vibe is intentional visibility, not being glued to my devices 24/7.
Each week I:
Schedule 2–3 posts (often repurposed from my email or podcast)
Show up on IG stories with insights, realness, and the occasional sparkle
Post in relevant FB groups where my audience hangs out—with care
Why it works: Social supports my message, but it’s not the foundation. It’s a tool, not a trap.
3. Email Marketing (3 hrs/week)
This is the heartbeat of my business. Not performative. Not pressure-filled. Just deeply personal marketing that actually connects.
My email time includes:
Writing and scheduling my weekly email
Reviewing stats to see what’s resonating
Tuning up welcome sequences or adding gentle CTAs
Dreaming up new ways to serve (not spam) my list
Why it works: The inbox is where I get to be fully myself—and speak directly to the people who want what I offer.
4. Private Podcast Production (2-4 hrs/week)
Inbox Bestie is my cozy corner of the internet—a space for deeper truths and unapologetic guidance.
What I do:
Record a short solo episode each week
Upload + schedule it for my subscribers
Share it through email and simple social posts
Why it works: It’s intimate, low-pressure, and lets me serve my audience without adding more noise to the feed.
5. Blog Growth (1–2 hrs/week)
My blog is where I repurpose and stretch my content’s shelf life—without reinventing anything.
Weekly blog tasks:
Turn recent emails, self-reflections or podcast episodes into blog posts
Light SEO updates
Refresh old posts with updated opt-ins or offers
Why it works: Blog content builds long-term visibility, quietly doing its thing while I rest.
6. Pitching for Podcasts (1 hr/week)
This is my favorite visibility tool—it’s personal, conversational, and relationship-based.
How I pitch:
1–2 personalized emails per week
Submit my pitch in the #beaguest #findaguest podcast groups on Facebook
Specific topic suggestions + a bio that reflects both strategy and sparkle
No chasing. Just connecting.
Why it works: A good podcast convo builds trust faster than a hundred posts. And I get to show up fully as me.
7. Community Engagement (2 hrs/week)
Showing up with kindness and consistency creates more connection than any funnel ever could.
Each week, I:
Reply to comments + DMs with intention
Support peers and clients inside coaching groups or communities
Offer encouragement or insight where it’s actually helpful
Why it works: People remember how you made them feel. Presence is powerful.
8. Quirky Rebel Emails Membership Engagement (2-4 hrs/week)
This is where the real magic lives. My membership is filled with bold-hearted coaches, and I show up for them like I mean it.
Here’s what I do:
Post prompts, tips, and reminders in our group
Review emails + offer feedback
Host co-working, Q&As, or member spotlights
Build the next wave of templates and tools for them to use
Why it works: I lead from within. My presence inside the membership is part of the value—and the joy.
So How Much Time Does This Take?
Roughly 16–22 hours a week.
No burnout. No pressure. Just sustainable, honest, values-aligned work that keeps my business growing and my life in balance. Because I’m not here to hustle harder. I’m here to help people—and still have a life worth living.
If you’ve been craving a gentler, simpler rhythm for your business—this is your sign. Borrow this schedule. Tweak it. Make it yours. And know that you’re allowed to grow without burning out.
We’ll click send—together.