A New Way to Build: How email marketing can fuel a sustainable coaching business.
Episode 1: A New Way to Build
How email marketing, consent-based funnels, and your quirks can fuel a sustainable coaching business.
Tired of the "crush it" culture? So are we.
In this debut episode of the Quirky Rebel Coach podcast, we’re tossing out toxic marketing tactics and reclaiming business-building as a creative, soul-led act. If you’ve ever felt like your weirdness, contradictions, or anxiety made you “too much” to be a coach—this one’s for you.
We’re breaking down:
Why marketing doesn’t have to feel performative
How email creates space for real connection (without algorithm pressure)
The power of consent-based funnels (bye-bye, fake urgency)
A mindset shift: Write to your past self to connect with your dream clients now
Why your quirks aren’t a liability—they’re your brand magic
This is your permission slip to build a business that honors your voice, your values, and your life.
Key Takeaways:
Email = Intimacy: Create connection in a space where performance isn’t required.
Story over strategy: When you share lived experience, you build trust that converts.
Funnel reframe: You don’t need sleaze to sell—consent-based marketing works better and feels better.
Your weird is your wow: Stop editing yourself out of your brand. Start leading with what makes you memorable.
Resources + Links:
Join the rebel list: thequirkyrebelcoach.com
Follow on Instagram: @quirkyrebelcoach
Want weekly inspo + templates? Check out the Email Launch Studio.
Loved this episode?
Subscribe, leave a review, and share it with a fellow coach who’s done performing and ready to build real. Future episodes will dig deeper into storytelling, list-building, ethical launches, and calling out the B.S. while building a sustainable coaching biz!