The Myth of the Perfect Freebie
Welcome back, rebels! It’s your friendly neighborhood cabaret coach, Gregory—here to burn the myth of the “perfect freebie” to the ground (and roast a Canva template or two along the way).
In this episode, we’re getting real about freebies that flop harder than the movie Cats (yes, that one) and how to create lead magnets that actually connect—with heart, humor, and a whole lot less stress.
What You’ll Learn:
Why most freebies don’t work (and how to avoid the trap)
The real secret to a “hell yes” lead magnet—it’s not format, it’s feel
The one strategy that outshines all the PDF/Quiz/Challenge hype
Two practical, non-overwhelming tips to create your own soulful freebie
Part 1: My First Freebie Flop (a cautionary tale)
Let’s rewind to 2017: a Word Doc, a dream, and a flop with five downloads (hi Stephen).
Truth Bomb: Your freebie isn’t about showcasing your brilliance—it’s about solving one small, annoying problem that makes your audience’s life easier right now.
Freebie Ideas That Actually Work:
“How to Stop Doom-Scrolling and Write Your First Email in 15 Minutes”
“3 Questions to Find Your First Coaching Client”
“The 5-Minute Grounding Ritual Before Every Client Call”
Part 2: The Format Isn’t the Magic
PDF, challenge, quiz… who cares?
If your freebie feels like it was birthed by a soulless robot, people will ghost.
Tip: The format doesn’t matter if it doesn’t feel like you. Personality wins over polish—every time.
Part 3: The Rebel Way to Create a Freebie That Connects
Stop guessing. Start asking.
Your audience already has the answers—you just have to listen.
Ask them:
“What’s one thing you’re stuck on right now?”
“Would a quick guide on X be helpful?”
Then read between the lines. Look for patterns. Emotional resonance. Truth.
🧠 Quick Recap:
Perfect = Pressure. Useful = YES PLEASE.
Your vibe matters more than your format.
Ask your people what they need—and actually listen.
💌 Pep Talk from Your Inbox Bestie:
Your freebie doesn’t have to be a masterpiece.
It just needs to be real. A small, doable win wrapped in your one-of-a-kind voice.
Make it messy. Make it soulful. Just freakin’ make it.
Perfection is boring. Connection is everything.
📣 Call to Action:
If this episode gave you life, made you snort-laugh, or released you from freebie perfection prison:
Leave a 5-star review + short note wherever you’re listening.
📩 Share it with a coach friend drowning in “shoulds.”
Until next time:
Stay quirky. Stay rebellious.