Balancing a Full-Time J-O-B While Building Your Coaching Biz?

Let’s Make Content Work for You—Not Against You.

Listen, I see you. You’re juggling a 9-5, your coaching biz, and probably a life somewhere in there. You want to be consistent with your content, but between work, clients, and trying to have some downtime, social media and marketing can feel like a whole other job.

The good news? You don’t have to be everywhere, every day, all the time. A simple content schedule can help you stay visible, build your audience, and grow your business without feeling like you’re drowning in endless posting.

Let’s talk about how to create a content plan that actually works—for your energy, your schedule, and your sanity.

Why a Content Schedule Matters (Without the Overwhelm)

A schedule isn’t about posting for the sake of posting. It’s about:

✔️ Keeping your audience engaged while you focus on coaching.

✔️ Taking the guesswork out of “What do I post today?”

✔️ Freeing up brain space so marketing doesn’t feel like a constant to-do list.

But here’s the #1 rule: Your schedule should work for you. You don’t need to post daily. You don’t need to be on every platform. You just need a sustainable rhythm that helps you show up consistently without exhaustion.

Step 1: Pick Your Platforms (Hint: Less Is More)

Not all platforms are created equal, and you don’t need to be everywhere. Choose 2-3 core platforms based on:

Where your audience hangs out. (Are they scrolling Instagram? Listening to podcasts? Reading emails?)

What you actually enjoy. (If you hate writing, a blog might not be your thing. Love talking? Try a podcast.)

What fits your time and energy. (If you only have 2 hours a week, don’t commit to YouTube, TikTok, and a daily email.)

Here’s how different schedules might look based on your style:

• If you love writing: Blog + Email + Instagram

• If you love video: Instagram Reels + YouTube + Email

• If you love conversations: Podcast + LinkedIn + Instagram

Rebel Rule: The best platform is the one you’ll actually use.

Step 2: Choose a Posting Schedule You Can Actually Stick To

Consistency isn’t about posting constantly. It’s about setting a realistic rhythm.

Start small and build up if needed. Here’s what a manageable schedule might look like:

• Blog: 1-2 posts per month

• Podcast: Weekly or biweekly episodes

• Instagram/Facebook: 3-4 posts per week

• Email Newsletter: Weekly or biweekly

• LinkedIn: 1-2 times per week

If that still feels like too much—cut it in half. Consistency beats volume every time.

Step 3: Batch Your Content (So You’re Not Scrambling Every Day)

Batching = creating content ahead of time so you’re not scrambling daily.

Here’s how to make it work:

✔️ Pick one day a month to write and schedule blog posts.

✔️ Record multiple podcast episodes in one sitting.

✔️ Use scheduling tools like Later, Planoly, or Meta Business Suite to automate posts.

That way, when life gets busy (or you just don’t feel like posting), you’ve got content ready to go.

Step 4: Repurpose Like a Rebel (Work Smarter, Not Harder)

One piece of content = multiple posts.

For example:

Write a blog post → Break it into 3 Instagram posts.

Record a podcast episode → Turn key points into a LinkedIn post.

Go live on Instagram → Summarize it in your email newsletter.

Recycling content = less work + more consistency.

Step 5: Give Yourself Grace (Schedules Are Flexible, Not a Life Sentence)

Look, some weeks you’ll be a content machine. Other weeks? You’ll barely want to look at your phone. That’s normal.

If you miss a post, don’t stress. If you need to tweak your schedule, do it. This isn’t about perfection—it’s about progress.

Your business should support your life, not the other way around.

A Simple, Stress-Free Content Schedule Example

If you’re balancing a full-time job and coaching, here’s a realistic schedule:

Monday: Write a blog post (publish biweekly)

Tuesday: Repurpose blog content into 2 social media posts

Wednesday: Record a podcast episode (biweekly)

Thursday: Share an Instagram Story or LinkedIn post

Friday: Send out a weekly email newsletter

Saturday/Sunday: REST (or casually engage online)

See? You’re not posting daily, but you’re showing up consistently—without burnout.

Final Thoughts: Keep It Simple & Stay in the Game

✔️ You don’t need to be on every platform. Pick 2-3 that feel right.

✔️ You don’t need to post daily. Set a schedule that works for you.

✔️ You don’t need to create new content constantly. Repurpose what you already have.

✔️ You don’t need to be perfect. You just need to keep showing up.

And hey—if you want more guidance on building your coaching business without the content burnout, join the Quirky Rebel Coach Membership. Get exclusive resources, trainings, and a community that gets it.

Now go forth and schedule smart, not hard.

5 Steps for Easy Content Scheduling While Working Full Time: Stay Consistent Without Burning Out