You Didn’t Become a Coach to Spend Hours Marketing — But You Still Need to Be Seen
Hey, you! You didn’t step into coaching because you wanted to become a full-time marketer. You became a coach because you care about people. Because you want to make an impact. Because you have real skills that can change lives.
But here’s the hard truth:
Even the best, most magical coaches will struggle to get clients if nobody knows they exist.
I know what you’re thinking:
“But Gregory, I don’t want to be glued to Instagram, posting 50 times a week and dancing on Reels!”
Good news — you don’t have to.
But you DO need visibility — in a way that feels good and sustainable for you.
So today, let’s talk about how to get seen without losing your soul, so your ideal clients can start finding you — and you can get back to doing what you love: coaching.
Why Visibility Matters (Even If You Hate Marketing)
Imagine this:
• Instead of chasing clients, the right people start reaching out to you.
• People know what you do and how you can help — without you having to explain it a hundred times.
• You build trust and connection before they ever hop on a call.
Visibility creates trust. Trust creates clients. Period.
And no — you don’t have to be everywhere, but you do have to be somewhere.
So, How Do You Get Visible Without Selling Your Soul?
Let’s break it down. Here are 5 powerful (and doable) ways to get seen, build trust, and attract quality leads — without burning out.
1. Pick ONE Visibility Channel and Go All In
Tip:
Stop trying to be on every platform. Pick one place where your ideal clients already hang out — and focus there.
Examples:
• If you love writing: Email newsletter or blog.
• If you’re great at talking: Podcast or guest interviews.
• If you enjoy social: Pick one — Instagram, LinkedIn, YouTube — not all three.
Action Step:
Decide this week which platform is going to be your focus for the next 90 days. Put the others on pause.
Insight:
Focus creates mastery — and mastery creates results.
2. Create Signature Content That Shows Your Unique Voice
Tip:
Instead of random posts, create a core piece of content that positions you as an expert and speaks directly to your dream client’s biggest struggle.
Examples:
• A “Start Here” blog post or video that explains how you help people.
• A free resource (like a guide or checklist) that solves one specific problem.
• A mini workshop or live class showing off your coaching magic.
Action Step:
Write down 3 big struggles your ideal client has — and brainstorm 1 piece of content that addresses each. Then pick one to create this month.
Insight:
When people see you understand their problem, they start to trust you as the guide to solve it.
3. Build an Email List (So You’re Not Dependent on Algorithms)
Social media is a crowded room. Your email list is an intimate dinner party — where you get to have real conversations with people who want to hear from you.
Suggestions:
• Create a simple, helpful freebie/lead magnet — like a checklist, guide, or mini course.
• Promote it in every piece of content and on your chosen platform.
• Send consistent emails — even just twice a month — sharing tips, stories, and invitations to work with you.
Action Step:
If you don’t have an email list yet, pick a platform (MailerLite, ConvertKit, etc.) and set it up this week. If you do have a list — plan your next two emails and schedule them.
Insight:
An engaged email list is like a line of clients-in-waiting — people who are already warmed up and ready to buy.
4. Collaborate with Aligned People to Borrow Their Audiences
Tip:
You don’t have to build an audience from scratch. Borrow audiences by connecting with people who serve the same people in different ways.
Examples:
• Guest on podcasts or Instagram Lives.
• Collaborate on workshops.
• Write guest blog posts or swap email newsletters.
Action Step:
Make a list of 5 people or brands aligned with your audience. Reach out to 2 this month to explore collaboration.
Insight:
Visibility grows faster when you’re introduced by people your dream clients already trust.
5. Stop Hiding Your Offers — Talk About How People Can Work With You
Tip:
Here’s a visibility secret: people need to hear about your offer A LOT before they buy — and they’re not annoyed when you talk about it (they’re grateful for the reminder).
Suggestions:
• Mention your coaching offer at least once a week in posts, emails, or conversations.
• Share client wins and results (with permission) to show what’s possible.
• Use clear calls to action — like “Book a discovery call here” or “Spots open for 1:1 coaching — let’s chat.”
Action Step:
Plan out 3 posts or emails this month that talk about how people can work with you — and schedule them.
Insight:
If you’re not telling people how to hire you, they won’t. It’s not annoying — it’s service.
Final Thoughts: You Deserve to Be Seen (Without Burning Out)
Look, you didn’t become a coach to spend every waking hour trying to “get visible.”
But you do deserve to be seen by the people you can help — and there is a way to do that without losing yourself in the hustle.
Imagine if clients started reaching out to you — because they already trust you, know how you can help, and are ready to work with you.
That’s what aligned, sustainable visibility can do.
So pick one tip from this post, and start there. You don’t have to do everything at once — but you do have to start.
And if you want help making this simple, doable, and a whole lot less stressful — keep reading!
P.S. Want Support Getting Visible (Without Feeling Gross)?
That’s exactly what we do inside The Quirky Rebel Coach Academy — my membership for new coaches who want to build a sustainable business without sleazy marketing or non-stop hustle.
Inside, you’ll get:
• A step-by-step roadmap to grow your visibility and your confidence.
• A community of amazing coaches (so you’re not doing this alone).
• Weekly co-working sessions to take action and stop procrastinating.
• Coaching from me — to help you find your unique voice and get seen without burning out.
Because you didn’t become a coach to struggle in silence — and you don’t have to.